In the April 2012 article on negotiating we discussed having a ‘roadmap’ in your mind about what the next steps in a buy/sell cycle should/could be after an initial 45 minute to 1 hour conversation with a key buyer at a prospect company. Our recommendation for a next step as we discussed last month is to gain agreement that the buyer has a “VISION” of a solution and wants to continue to evaluate your company and that you want to document this conversation in a letter and suggest some next steps.
This month’s article is about gaining agreement on what the next steps would be after a 45-60 minute meeting has occurred between you and a buyer. Remember, in all of these steps we’ll be discussing, use the concepts of ‘quid pro quo’ and ABC (Always be closing – for the next step!).
A reminder to the readers! This is a buy/sell cycle which is considered a complex sale. That means that more than one buyer will be involved in making a decision to buy from your company. The strategy and tactics we are pursuing in these articles is HOW to successfully work with a company that will ask multiple key buyers to be involved in making a buying decision. Our negotiating strategies and tactics are designed to include ALL relevant buyers in the buying process.
As we discussed in the article in August 2011, “Negotiating to a win/win in B2B”, we will be providing some ‘HOW TO’ thoughts for the nine steps mentioned in that article.
This month’s article is about gaining agreement on what the next steps would be after an initial conversation has occurred. Remember, in all of these steps we’ll be discussing, use the concepts of ‘quid pro quo’ and ABC (Always be closing – for the next step!). Continue reading
A couple of thoughts! If you sell, manage, or market products and services in a B2B (Business to Business environment) that require the following, I would maintain that “Selling by ‘Human Being’ is alive and well”! Continue reading
We are going to take a break from the Art of Negotiating Strategies and Tactics series to bring back a newsletter from 2008.
This month’s newsletter is composed of three articles that you may find of value as you race towards the end of 2011 and get ready for 2012. Continue reading
As I discussed in the article in August 2011, “Negotiating to a win/win in B2B”, I will be providing some ‘HOW TO’ thoughts for the nine steps mentioned in that article.
This month’s article is about negotiating the first ‘substantive’ telephone or in person meeting with a curious or interested buyer. The first of 9 steps in our ABC’s, always be closing, for the next tep.
If you search “negotiating” in Google, there are over 52 million possible items to read. Next, enter “The art of negotiating in business to business sales”, and there are still ~5 million items.
What’s the point!? You can spin your head when trying to understand strategy and tactics to negotiating in a business to business situation.
This is the first in a series of articles on negotiating at the beginning, throughout a buying cycle and the end of a buy/sell cycle. Before reading this article and future articles it is worth reviewing the definition of negotiating and negotiating to a win-win. Continue reading
The best of breed are aligning sales and marketing in 3 main areas.
- A common language
- How customers make buying decisions, (the buying process)
- A common sales method
These 3 areas provide the best stability in the alignment of sales and marketing based on a recent study by Aberdeen and were found to lead to 20% sales increases within the best of breed. Continue reading
Last month we discussed the usage of a transition plan to gain consensus with the buying committee to move forward with the products and services offered. Let’s circle back to the beginning of the Evaluation Phase and discuss more around how to increase sales with the use of a Buying Evaluation Plan.
Most buyers are trained how to negotiate, however, many are not trained and educated on how to properly evaluate buying complex or difficult to understand products and services. Continue reading